Trending Korean Skincare: What You Need to Know in 2024

Korean skincare has taken the beauty world by storm, and it shows no signs of slowing down in 2024.

Known for its innovative products, unique ingredients, and effective multi-step routines, K-beauty continues to set global trends. Whether you’re new to Korean skincare or a seasoned enthusiast, here’s a look at the top trends that are shaping the industry this year.

1. Barrier Repair is the New Anti-Aging

This year, skincare enthusiasts are focusing more on maintaining a healthy skin barrier rather than just targeting fine lines and wrinkles. Products that help strengthen the skin’s natural defenses against environmental aggressors are taking center stage. Ingredients like ceramides, peptides, and probiotics are in high demand, helping to nourish and protect the skin from within.

Recommended Product: I’m From Mugwort Essence

2. Minimalist Routines with Multi-Functional Products

Gone are the days of elaborate 10-step skincare routines. In 2024, less is more. Consumers are embracing minimalist routines that involve fewer products, but each product is packed with multiple benefits. Think of moisturizers with added SPF, or serums that hydrate while also offering anti-aging benefits.

Recommended Product: Excuse My Frank Calming Emulsion

3. Sustainable Beauty is Here to Stay

Sustainability is more than just a buzzword—it’s a priority for many skincare brands and consumers alike. Korean beauty brands are leading the way with eco-friendly packaging, cruelty-free formulations, and sustainably sourced ingredients. Expect to see more brands committing to ethical practices that benefit both your skin and the planet.

Recommended Product: Haruharu Wonder Black Rice Hyaluronic Cream 

4. Focus on Fermented Ingredients

Fermented ingredients have been a staple in Korean skincare for years, but their popularity continues to soar in 2024. Fermentation enhances the potency of ingredients, making them more effective at hydrating, brightening, and rejuvenating the skin. Look for products containing fermented rice, yeast, or soybean extracts.

Recommended Product: Skin1004 Madagascar Centella Probio-Cica Intensive Ampoule

5. Sun Protection is Non-Negotiable

Protecting your skin from the sun is always a priority, and Korean skincare brands excel in creating sunscreens that are lightweight, non-greasy, and highly effective. In 2024, look for sun protection products that offer broad-spectrum defense against both UVA and UVB rays, ensuring your skin stays youthful and damage-free.

Recommended Product: Skin1004 Madagascar Centella Hyalu-Cica Water Fit Sun Serum